top of page
Known-sense by Amit Desai
Here are some blogs I totally loved reading. Okay. You got it right. These are blogs written by my team at Marshmallow.
![](https://static.wixstatic.com/media/80b938_276fa622ac8c4ab482e1f9338baf0fee~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_276fa622ac8c4ab482e1f9338baf0fee~mv2.webp)
![HOPE, SKIP, & JUMP](https://static.wixstatic.com/media/80b938_276fa622ac8c4ab482e1f9338baf0fee~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_276fa622ac8c4ab482e1f9338baf0fee~mv2.webp)
![](https://static.wixstatic.com/media/80b938_c328fdb6e31e4b2fa4d3de364b6da442~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_c328fdb6e31e4b2fa4d3de364b6da442~mv2.webp)
![Icons VS Symbols](https://static.wixstatic.com/media/80b938_c328fdb6e31e4b2fa4d3de364b6da442~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_c328fdb6e31e4b2fa4d3de364b6da442~mv2.webp)
![](https://static.wixstatic.com/media/80b938_918f5b29cedb4f82a1e0aedce301df8d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_918f5b29cedb4f82a1e0aedce301df8d~mv2.webp)
![The mascot saga](https://static.wixstatic.com/media/80b938_918f5b29cedb4f82a1e0aedce301df8d~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_918f5b29cedb4f82a1e0aedce301df8d~mv2.webp)
![](https://static.wixstatic.com/media/80b938_5d844ecf170d4b8b8c4dde1b7c8c82ec~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_5d844ecf170d4b8b8c4dde1b7c8c82ec~mv2.webp)
![The Arun Kolatkar I knew…](https://static.wixstatic.com/media/80b938_5d844ecf170d4b8b8c4dde1b7c8c82ec~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_5d844ecf170d4b8b8c4dde1b7c8c82ec~mv2.webp)
![](https://static.wixstatic.com/media/80b938_cd49d2f7375c4d1198966b185618be9a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_cd49d2f7375c4d1198966b185618be9a~mv2.webp)
![Billboards go viral](https://static.wixstatic.com/media/80b938_cd49d2f7375c4d1198966b185618be9a~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_cd49d2f7375c4d1198966b185618be9a~mv2.webp)
![](https://static.wixstatic.com/media/80b938_a6dfcb44df0b40579eb30b43ef7fed52~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_a6dfcb44df0b40579eb30b43ef7fed52~mv2.webp)
![A Day in the World of an Ad Agency (First Half)](https://static.wixstatic.com/media/80b938_a6dfcb44df0b40579eb30b43ef7fed52~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_a6dfcb44df0b40579eb30b43ef7fed52~mv2.webp)
![](https://static.wixstatic.com/media/80b938_50cd7d406f5a4473b4ef222846b59da5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_50cd7d406f5a4473b4ef222846b59da5~mv2.webp)
![Elections 2019: Big bang advertising](https://static.wixstatic.com/media/80b938_50cd7d406f5a4473b4ef222846b59da5~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_50cd7d406f5a4473b4ef222846b59da5~mv2.webp)
![](https://static.wixstatic.com/media/80b938_58a4843d216d499482d03061cbaa06d2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_58a4843d216d499482d03061cbaa06d2~mv2.webp)
![Who let the blogs out?](https://static.wixstatic.com/media/80b938_58a4843d216d499482d03061cbaa06d2~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_58a4843d216d499482d03061cbaa06d2~mv2.webp)
![](https://static.wixstatic.com/media/80b938_f84a66097572480e94071bb2a60454f3~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_f84a66097572480e94071bb2a60454f3~mv2.webp)
![Client-agency relationship status: committed](https://static.wixstatic.com/media/80b938_f84a66097572480e94071bb2a60454f3~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_f84a66097572480e94071bb2a60454f3~mv2.webp)
![](https://static.wixstatic.com/media/80b938_9ba955dce32249308af4aef6c1e20d4e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_9ba955dce32249308af4aef6c1e20d4e~mv2.webp)
![Not getting the results, why blame the agency?!](https://static.wixstatic.com/media/80b938_9ba955dce32249308af4aef6c1e20d4e~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_9ba955dce32249308af4aef6c1e20d4e~mv2.webp)
![](https://static.wixstatic.com/media/80b938_6b5d0cdb920c4771b499691c37e1794a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_6b5d0cdb920c4771b499691c37e1794a~mv2.webp)
![Why Branding Forms an Essential Tool for Small & Medium Enterprises](https://static.wixstatic.com/media/80b938_6b5d0cdb920c4771b499691c37e1794a~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_6b5d0cdb920c4771b499691c37e1794a~mv2.webp)
Nihit Arora
Oct 28, 20203 min read
40
![](https://static.wixstatic.com/media/80b938_b1e60f6677f1437e97409c8127c917a0~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_b1e60f6677f1437e97409c8127c917a0~mv2.webp)
![Why I Convinced this Gentleman for a Creative Agency against In-house Branding](https://static.wixstatic.com/media/80b938_b1e60f6677f1437e97409c8127c917a0~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_b1e60f6677f1437e97409c8127c917a0~mv2.webp)
Tasneem Jariwala
Oct 28, 20203 min read
20
![](https://static.wixstatic.com/media/80b938_98e0bd9c47a947dcbc3dcd9631a5f72e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_98e0bd9c47a947dcbc3dcd9631a5f72e~mv2.webp)
![How fair are our lovely ads?](https://static.wixstatic.com/media/80b938_98e0bd9c47a947dcbc3dcd9631a5f72e~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_98e0bd9c47a947dcbc3dcd9631a5f72e~mv2.webp)
![](https://static.wixstatic.com/media/80b938_99df8611e0f143968326e4719b40f585~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_99df8611e0f143968326e4719b40f585~mv2.webp)
![Creative Brief - it starts and ends with it!](https://static.wixstatic.com/media/80b938_99df8611e0f143968326e4719b40f585~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_99df8611e0f143968326e4719b40f585~mv2.webp)
![](https://static.wixstatic.com/media/80b938_dc3bb2a96192455d899c2c8d3fedecc2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_dc3bb2a96192455d899c2c8d3fedecc2~mv2.webp)
![Avoiding Brand Stagnation – Creating a Revitalization Strategy](https://static.wixstatic.com/media/80b938_dc3bb2a96192455d899c2c8d3fedecc2~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_dc3bb2a96192455d899c2c8d3fedecc2~mv2.webp)
![](https://static.wixstatic.com/media/80b938_d0cb047e3b1e4ed08b677b5f2c70a9df~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_d0cb047e3b1e4ed08b677b5f2c70a9df~mv2.webp)
![To dear advertisements, with love](https://static.wixstatic.com/media/80b938_d0cb047e3b1e4ed08b677b5f2c70a9df~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_d0cb047e3b1e4ed08b677b5f2c70a9df~mv2.webp)
![](https://static.wixstatic.com/media/80b938_962034dec44f4d248c415b6767e28874~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_962034dec44f4d248c415b6767e28874~mv2.webp)
![Enriching Brands through Delivering Better Emotional Experience](https://static.wixstatic.com/media/80b938_962034dec44f4d248c415b6767e28874~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_962034dec44f4d248c415b6767e28874~mv2.webp)
![](https://static.wixstatic.com/media/80b938_2001bf4bd5ae4935b44fd76c17b33a29~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_2001bf4bd5ae4935b44fd76c17b33a29~mv2.webp)
![That Magic Ingredient!](https://static.wixstatic.com/media/80b938_2001bf4bd5ae4935b44fd76c17b33a29~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_2001bf4bd5ae4935b44fd76c17b33a29~mv2.webp)
![](https://static.wixstatic.com/media/80b938_b5ea8532a75c479ea955ae7e15b6773b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_b5ea8532a75c479ea955ae7e15b6773b~mv2.webp)
![Branding Your Start-Up: Are You On The Right Track?](https://static.wixstatic.com/media/80b938_b5ea8532a75c479ea955ae7e15b6773b~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_b5ea8532a75c479ea955ae7e15b6773b~mv2.webp)
![](https://static.wixstatic.com/media/80b938_10a570e0045845848ad9024619f7ea0a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_10a570e0045845848ad9024619f7ea0a~mv2.webp)
![Pretty24 – A Changed Tone!](https://static.wixstatic.com/media/80b938_10a570e0045845848ad9024619f7ea0a~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_10a570e0045845848ad9024619f7ea0a~mv2.webp)
![](https://static.wixstatic.com/media/80b938_a626f3bf72554096bfce2b94f89c5eb8~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_a626f3bf72554096bfce2b94f89c5eb8~mv2.webp)
![What’s in a name?](https://static.wixstatic.com/media/80b938_a626f3bf72554096bfce2b94f89c5eb8~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_a626f3bf72554096bfce2b94f89c5eb8~mv2.webp)
![](https://static.wixstatic.com/media/80b938_a3965ae68dfd48cda2f7964649d60171~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_a3965ae68dfd48cda2f7964649d60171~mv2.webp)
![Jaane Kahaan Gaye Woh Din](https://static.wixstatic.com/media/80b938_a3965ae68dfd48cda2f7964649d60171~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_a3965ae68dfd48cda2f7964649d60171~mv2.webp)
![](https://static.wixstatic.com/media/80b938_be5f1e038efa41668e5e7f3a7763e4c9~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_be5f1e038efa41668e5e7f3a7763e4c9~mv2.webp)
![The Art of Storytelling in Advertising](https://static.wixstatic.com/media/80b938_be5f1e038efa41668e5e7f3a7763e4c9~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_be5f1e038efa41668e5e7f3a7763e4c9~mv2.webp)
![](https://static.wixstatic.com/media/80b938_1a2ac68bf2f24b6a828e49ff9eed3d08~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_1a2ac68bf2f24b6a828e49ff9eed3d08~mv2.webp)
![Design and its Social Impact](https://static.wixstatic.com/media/80b938_1a2ac68bf2f24b6a828e49ff9eed3d08~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_1a2ac68bf2f24b6a828e49ff9eed3d08~mv2.webp)
![](https://static.wixstatic.com/media/80b938_f5c64466b9294d7ba56244e3a13213fd~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_f5c64466b9294d7ba56244e3a13213fd~mv2.webp)
![Don’t overuse these overused words!](https://static.wixstatic.com/media/80b938_f5c64466b9294d7ba56244e3a13213fd~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_f5c64466b9294d7ba56244e3a13213fd~mv2.webp)
![](https://static.wixstatic.com/media/80b938_cb3aac78b4c445e0aaede7c824b2742b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_cb3aac78b4c445e0aaede7c824b2742b~mv2.webp)
![Jack of all trades is a master of advertising](https://static.wixstatic.com/media/80b938_cb3aac78b4c445e0aaede7c824b2742b~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_cb3aac78b4c445e0aaede7c824b2742b~mv2.webp)
![](https://static.wixstatic.com/media/80b938_a27755f1b67b4b4cb7a3490a14c749e2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_a27755f1b67b4b4cb7a3490a14c749e2~mv2.webp)
![Humour In Branding – Why Does It Sometimes Fail](https://static.wixstatic.com/media/80b938_a27755f1b67b4b4cb7a3490a14c749e2~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_a27755f1b67b4b4cb7a3490a14c749e2~mv2.webp)
![](https://static.wixstatic.com/media/80b938_6cb618f437c34f53a0583367bd55df22~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_6cb618f437c34f53a0583367bd55df22~mv2.webp)
![No Exaggerating, please!](https://static.wixstatic.com/media/80b938_6cb618f437c34f53a0583367bd55df22~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_6cb618f437c34f53a0583367bd55df22~mv2.webp)
![](https://static.wixstatic.com/media/80b938_b54c1316fc3949bb8b3cd6bb68cd3cab~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_b54c1316fc3949bb8b3cd6bb68cd3cab~mv2.webp)
![Understanding the difference: Sales Manager V/S Marketing Manager](https://static.wixstatic.com/media/80b938_b54c1316fc3949bb8b3cd6bb68cd3cab~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_b54c1316fc3949bb8b3cd6bb68cd3cab~mv2.webp)
Ketan Vaidya
Oct 28, 20202 min read
30
![](https://static.wixstatic.com/media/80b938_a932bf77f1df45c09c3fbdce8559201b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_a932bf77f1df45c09c3fbdce8559201b~mv2.webp)
![Festive Ads: The more the merrier](https://static.wixstatic.com/media/80b938_a932bf77f1df45c09c3fbdce8559201b~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_a932bf77f1df45c09c3fbdce8559201b~mv2.webp)
![](https://static.wixstatic.com/media/80b938_4a298fab10a54dc2b64d5d0f160c85ac~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_4a298fab10a54dc2b64d5d0f160c85ac~mv2.webp)
![The Matinee Show, Housefull!](https://static.wixstatic.com/media/80b938_4a298fab10a54dc2b64d5d0f160c85ac~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_4a298fab10a54dc2b64d5d0f160c85ac~mv2.webp)
![](https://static.wixstatic.com/media/80b938_708f8a52b05245508c56153dd68b4128~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_708f8a52b05245508c56153dd68b4128~mv2.webp)
![Face to face in a fair game!](https://static.wixstatic.com/media/80b938_708f8a52b05245508c56153dd68b4128~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_708f8a52b05245508c56153dd68b4128~mv2.webp)
![](https://static.wixstatic.com/media/80b938_0b618e6aecb44dc0b20173fc6c9d56aa~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_0b618e6aecb44dc0b20173fc6c9d56aa~mv2.webp)
![Are Brand Guidelines necessary! evil?](https://static.wixstatic.com/media/80b938_0b618e6aecb44dc0b20173fc6c9d56aa~mv2.jpg/v1/fill/w_292,h_292,fp_0.50_0.50,q_90,enc_auto/80b938_0b618e6aecb44dc0b20173fc6c9d56aa~mv2.webp)
![](https://static.wixstatic.com/media/80b938_b4d9efe32d8c4e8497b17e7eae43d7e6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/80b938_b4d9efe32d8c4e8497b17e7eae43d7e6~mv2.webp)
![Listen to the radio? Relevance of FM in our times](https://static.wixstatic.com/media/80b938_b4d9efe32d8c4e8497b17e7eae43d7e6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_90,enc_auto/80b938_b4d9efe32d8c4e8497b17e7eae43d7e6~mv2.webp)
bottom of page