Juice it up my baby
On a serious note: This piece is purely a work of fiction and is not intended to hurt anyone, especially my most valuable clients because...
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Known-sense by Amit Desai
One-stop to find all my musings
Amit Desai
May 31, 2021
Awareness, the elixir of thy life
As a youngster, my dream and definition of success was owning a Pajero (because our former Prime Minister Rajiv Gandhi used to move...
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Amit Desai
Apr 5, 2021
Quagmire of a haircut
The other Sunday, I was all set to go for my haircut at Bhagwati barber shop in Gandhinagar. I have been loyal to this small and very...
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Amit Desai
Jan 21, 2021
UNEDUCATION
“My family has been spending a lot of money on me. I am a burden for them. My studies are a burden. But I cannot live without my studies....
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Amit Desai
Oct 31, 2020
110 Hours of captivity
To, The 14 passengers who died in a plane crash On their way to Lukla on August 25, 2010 What seemed to be a seemingly harmless, routine...
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Amit Desai
Oct 21, 2020
Go Corona. Corona Go.
Everyone is talking about the new normal of life during this global pandemic. Well, in my heritage city, life is back to the old normal...
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Amit Desai
Oct 21, 2020
Scent of a Brand
Advertisers and Advertising Agencies alike speak about visual, written, verbal and non-verbal communication brand guidelines and its...
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Amit Desai
Oct 21, 2020
Tumhara Layout Hame Bilkul Bhi Pasand Nahi Aaya...Aa Thu
How many times have we received this feedback<em>, "Tumhara layout hame pasand nahi aaya."? "Par sir, layouts are exactly as per the...
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Amit Desai
Oct 21, 2020
Bura na mano HOLI hai!
Precisely. It is that one day of the year when I love to be a kid all over again and play it with a lot of gusto. With my infamous gutter...
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Amit Desai
Oct 21, 2020
Death of a Cream Roll
Travelling in an air-conditioned car through the chaotic traffic between Gandhinagar and Ahmedabad for six days a week leaves me wanting...
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Amit Desai
Oct 21, 2020
I am sure you all must have heard about the first human to venture into outer space
I will spend my whole life with you I am sure you all must have heard about the first human to venture into outer space - Yuri Gagarin...
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