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Known-sense by Amit Desai
Prakash Gowda
Oct 28, 20204 min read
Listen to the radio? Relevance of FM in our times
Many moons ago, Don Williams sang, "I try to find a way to explain to you, what’s on my mind and not sound so plain to you, but you’ll...
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Amit Desai
Oct 21, 20204 min read
Go Corona. Corona Go.
Everyone is talking about the new normal of life during this global pandemic. Well, in my heritage city, life is back to the old normal...
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Amit Desai
Oct 21, 20205 min read
Scent of a Brand
Advertisers and Advertising Agencies alike speak about visual, written, verbal and non-verbal communication brand guidelines and its...
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Amit Desai
Oct 21, 20203 min read
Tumhara Layout Hame Bilkul Bhi Pasand Nahi Aaya...Aa Thu
How many times have we received this feedback<em>, "Tumhara layout hame pasand nahi aaya."? "Par sir, layouts are exactly as per the...
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Amit Desai
Oct 21, 20203 min read
Bura na mano HOLI hai!
Precisely. It is that one day of the year when I love to be a kid all over again and play it with a lot of gusto. With my infamous gutter...
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Amit Desai
Oct 21, 20205 min read
Death of a Cream Roll
Travelling in an air-conditioned car through the chaotic traffic between Gandhinagar and Ahmedabad for six days a week leaves me wanting...
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Amit Desai
Oct 21, 20206 min read
I am sure you all must have heard about the first human to venture into outer space
I will spend my whole life with you I am sure you all must have heard about the first human to venture into outer space - Yuri Gagarin...
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