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Known-sense by Amit Desai
Juice it up my baby
On a serious note: This piece is purely a work of fiction and is not intended to hurt anyone, especially my most valuable clients because...
Amit Desai
Jun 29, 20215 min read
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Awareness, the elixir of thy life
As a youngster, my dream and definition of success was owning a Pajero (because our former Prime Minister Rajiv Gandhi used to move...
Amit Desai
May 31, 20215 min read
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Quagmire of a haircut
The other Sunday, I was all set to go for my haircut at Bhagwati barber shop in Gandhinagar. I have been loyal to this small and very...
Amit Desai
Apr 5, 20218 min read
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UNEDUCATION
“My family has been spending a lot of money on me. I am a burden for them. My studies are a burden. But I cannot live without my studies....
Amit Desai
Jan 21, 20214 min read
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110 Hours of captivity
To, The 14 passengers who died in a plane crash On their way to Lukla on August 25, 2010 What seemed to be a seemingly harmless, routine...
Amit Desai
Oct 31, 202049 min read
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Go Corona. Corona Go.
Everyone is talking about the new normal of life during this global pandemic. Well, in my heritage city, life is back to the old normal...
Amit Desai
Oct 21, 20204 min read
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Scent of a Brand
Advertisers and Advertising Agencies alike speak about visual, written, verbal and non-verbal communication brand guidelines and its...
Amit Desai
Oct 21, 20205 min read
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Tumhara Layout Hame Bilkul Bhi Pasand Nahi Aaya...Aa Thu
How many times have we received this feedback<em>, "Tumhara layout hame pasand nahi aaya."? "Par sir, layouts are exactly as per the...
Amit Desai
Oct 21, 20203 min read
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Bura na mano HOLI hai!
Precisely. It is that one day of the year when I love to be a kid all over again and play it with a lot of gusto. With my infamous gutter...
Amit Desai
Oct 21, 20203 min read
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Death of a Cream Roll
Travelling in an air-conditioned car through the chaotic traffic between Gandhinagar and Ahmedabad for six days a week leaves me wanting...
Amit Desai
Oct 21, 20205 min read
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I am sure you all must have heard about the first human to venture into outer space
I will spend my whole life with you I am sure you all must have heard about the first human to venture into outer space - Yuri Gagarin...
Amit Desai
Oct 21, 20206 min read
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