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Known-sense by Amit Desai
Juice it up my baby
On a serious note: This piece is purely a work of fiction and is not intended to hurt anyone, especially my most valuable clients because...
Amit Desai
Jun 29, 20215 min read
12 views
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Awareness, the elixir of thy life
As a youngster, my dream and definition of success was owning a Pajero (because our former Prime Minister Rajiv Gandhi used to move...
Amit Desai
May 31, 20215 min read
9 views
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HOPE, SKIP, & JUMP
Optimism is the secret sauce of communication, or is it? Q. Know what’s common between acche din, just do it, all is well, apna time...
Jonaki Vashi
Apr 19, 20213 min read
15 views
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Quagmire of a haircut
The other Sunday, I was all set to go for my haircut at Bhagwati barber shop in Gandhinagar. I have been loyal to this small and very...
Amit Desai
Apr 5, 20218 min read
16 views
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UNEDUCATION
“My family has been spending a lot of money on me. I am a burden for them. My studies are a burden. But I cannot live without my studies....
Amit Desai
Jan 21, 20214 min read
21 views
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Icons VS Symbols
Introduction Daily, we use hundreds and thousands of images, pictures, references, words, sounds, gestures, signs and concepts in our...
Tushar Patel
Nov 7, 20204 min read
23 views
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110 Hours of captivity
To, The 14 passengers who died in a plane crash On their way to Lukla on August 25, 2010 What seemed to be a seemingly harmless, routine...
Amit Desai
Oct 31, 202049 min read
30 views
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15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound c
15 Reasons why stopping advertising spends on selective channels by corporate brands doesn’t sound convincing!
Soumil Monga
Oct 30, 20205 min read
24 views
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The mascot saga
If you are a 90s kid, you would definitely remember the ‘BOOM BOOM BOOMER’ tune and the super stretchy Boomer Man. The Brand Mascot that...
Madhavi Shah
Oct 30, 20203 min read
7 views
0 comments
જિંગલ નામે જાદુ નગરી.
કોણ કહે છે કે સમયની કિંમત નથી.. સેકન્ડે સેકન્ડની કિંમત છે અહીં. આ છે, રેડિયોની દુનિયા. આ દુનિયાની જાહેરાતો પણ ગજબ હોય છે. અંદર બેઠા...
Lajja Sutaria
Oct 30, 20203 min read
4 views
0 comments
The Arun Kolatkar I knew…
Some people change us in many ways. Having known them, or having met them, has a life-long impact on us. Arun Kolatkar has been one such...
Santosh Zokarkar
Oct 30, 20203 min read
25 views
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Billboards go viral
Somewhere around 1835 when the first billboard was rented, little did they know that outdoor advertising would become a popular...
Madhavi Shah
Oct 30, 20203 min read
2 views
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A Day in the World of an Ad Agency (First Half)
‘Is that like how they show on the Mad Men series?’ a friend of mine asked me once when I explained to her an advertising campaign I was...
Tasneem Jariwala
Oct 30, 20204 min read
7 views
0 comments
Elections 2019: Big bang advertising
It’s election time. While political parties showcase their creativity on stage, brands try to grab the attention and leverage the...
Madhavi Shah
Oct 30, 20204 min read
4 views
0 comments
Who let the blogs out?
The journey of the humble blog as a means of communication has come a long way. Right from being all about the written word, blogging has...
Jonaki Vashi
Oct 30, 20203 min read
4 views
0 comments
Client-agency relationship status: committed
The foundation of a ‘long-term committed’ client-agency relationship is laid by the same qualities of trust, communication and...
Madhavi Shah
Oct 30, 20202 min read
5 views
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Not getting the results, why blame the agency?!
It is important to know what happened to the money spent in media and probe less-than-expected response, writes Santosh Zokarkar....
Santosh Zokarkar
Oct 30, 20203 min read
3 views
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Why Branding Forms an Essential Tool for Small & Medium Enterprises
In the market that is filled with a myriad of players, the term branding is generally associated with the larger companies and...
Nihit Arora
Oct 28, 20203 min read
4 views
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Why I Convinced this Gentleman for a Creative Agency against In-house Branding
At a party last week, I met a gentleman handling one of the leading real estate businesses in the city. According to him, the company’s...
Tasneem Jariwala
Oct 28, 20203 min read
2 views
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How fair are our lovely ads?
Remember the days when ad folks weren’t sensitive enough? The days when fairness was shoved as a virtue down every brown girl’s throat....
Jonaki Vashi
Oct 28, 20203 min read
2 views
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